Everything you need to know about the Black Friday sales, coming soon
Updated
Can you believe it? The Black Friday/Cyber Monday sales are almost here! To save you some time and energy, we've compiled our 'everything you need to know' guide to shopping the Black Friday sale, so you don't miss a single deal.
Start bookmarking your favourite brands so you don’t miss out on the best Black Friday deals. iStock
What is the Black Friday sale?
Traditionally, Black Friday refers to the major shopping event that takes place on the Friday after Thanksgiving in the United States. Now, that major shopping event has been embraced worldwide, marking the start of the Christmas shopping period.
In Australia, it’s evolved into one of the busiest shopping events of the year. No longer is this sale event four days of impressive deals; in recent years, it has expanded to a month of savings, typically ending not long after Cyber Monday.
When exactly is Black Friday?
This year, Black Friday falls on Friday, November 27, but you can expect retailers to start discounting products from the end of October, both in-store and online. We promise to keep you updated as soon as the official deals drop.
How long does the Black Friday sale go for?
The main sales period is the four-day event from Black Friday to Cyber Monday. In 2025, this will be from Friday, November 27, to Monday, November 30.
Many retailers begin sales in the weeks leading up to Black Friday, and some stores may extend their sales past Cyber Monday, because why not?
Be aware that some specific promotions may only be available for a limited time, sometimes they drop as 'flash sales', so it is important to act quickly if you see a deal you want.
Is it worth waiting for Black Friday?
Definitely. If you're looking to sort your Christmas shopping early doors and save a lot of money in the process, shopping during the Black Friday/Cyber Monday period is wise.
You can be guaranteed a deal on everything – tech, gaming, appliances, homewares, fashion, beauty, kids' toys, gardening, non-perishable pantry staples... we mean it, everything!
If you're feeling a bit overwhelmed already (don't worry, so are we), we'd recommend curating a list of must-haves and keep your eyes peeled for those brands going live with their sales.
Where can I find the best Black Friday shopping deals?
The easiest place to start is with the major e-tailers, think: Amazon, The Iconic, Adore Beauty, ASOS, plus places like Myer, dThe Good Guys and Sephora.
But most major retailers will join the party, too.
Can't wait? Here are some sales happening right now
Sheet Society:
Stock up on luxe bedding today! Sheet Society has up to 40 per cent off sheets, quilt covers and pillows.
Myer Mid Season Sale:
Myer is always good for a deal. Score up to 50 per cent off women’s and men’s fashion, homewares, travel accessories, tech, kids’ toys and beauty.
The Iconic:
Looking for a quick wardrobe refresh, The Iconic is offering 50 per cent off in the mid-season sale.
Samsonite:
Samsonite is dropping the price of selected suitcases, bags and backpacks by up to 50 per cent off, so now’s a good time to stock up if you need an upgrade.
New Balance:
Score up to 40 per cent off New Balance’s clearance styles in their mid-season sale.
Sephora:
Huge news for beauty fans! Sephora is currently slashing up to 50 per cent off their popular beauty buys.
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