Alexander Halstead

Experience

As an SEO specialist for nine.com.au, Alex guides the digital search strategy across the network's various publishing verticals, including news and entertainment, with a primary focus on sport. Before driving audience growth at a national publishing level, he gained his technical and strategic experience agency-side, managing targeted SEO campaigns for small-to-medium, service-based businesses.

Today, he leverages this expertise to elevate the digital coverage of some of Australia’s biggest events. Alex ensures audiences can easily connect with major sporting events, writing guides on everything from how to stream the Australian Open to finding the best broadcast for the Melbourne Cup.

Beyond the sports desk, Alex helps readers navigate daily news, like how to prioritise 9News in Google's Top Stories, as well as engaging travel and lifestyle content, such as exploring why travellers should extend a Singapore layover. By blending audience insights with editorial strategy, he ensures Nine's journalism reaches readers exactly when and where they are searching for it.

Education

Alex holds a Bachelor of Business Management with a Marketing Major from Griffith University.