The lucrative detail in Meghan, Harry 'non-royal' Australian tour that has left royal family with 'considerable concern'

The now complete royal tour of Australia by the Duke and Duchess of Sussex is said to have raised concerns among members of the royal family, this time thanks to Meghan's decision to 'commercialise' her tour wardrobe.

The Sussexes continue to draw fire for their 'non-royal' royal tour of Australia, which concluded on Friday, and Meghan's decision to use the tour to launch a partnership with AI fashion platform OneOff is another example of this.

The Telegraph in the UK is among those who have reported alarm bells being raised in royal circles that Meghan is earning money from a shopping platform built around the outfits she wears while on charitable engagements.

Meghan's personal fashion page was launched on April 14 – day one of their trip to Australia.

The AI-powered fashion discovery app allows customers to shop pieces worn by celebrities.

But far from just making money from clicks on the links to the clothes she wears as a "featured user", she is also reportedly an investor and partner in the platform, which was launched in October 2025.

This is also not the first time Meghan has stepped into the territory of 'cash for clicks'. In March 2025, she briefly tried a similar venture, using ShopMy to share links to her favourite products, which proved short-lived.

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The move was widely panned at the time. But it now appears that far from rethinking such a commercial move, she simply got a better offer.

OneOff describes itself as a "style-driven fashion discovery platform powered by the people setting the trends". It allows users to find exact or similar items worn by celebrities, often via direct links to luxury retailers.

Meghan joins celebrities including Ashlee Simpson, Emma Roberts, Kate Hudson, Olivia Palermo, Paris Hilton, Suki Waterhouse, Shanina Shaik and Rob Lowe on the platform.

Among Meghan's 'looks' you can access from the app is the outfit she wore for their first stop on the non-royal royal tour: a trip to Melbourne's Royal Children's Hospital to meet patients.

And that is where this gets tricky.

While the landing page for OneOff lists her only as 'Meghan', click on the link and you will find she is also referred to as 'Duchess of Sussex'.

And the royals will not like it one little bit.

The Telegraph said the commercialisation of the Duchess's wardrobe had "caused considerable concern" behind closed doors at the palace, and quoted a royal source who said, "Everybody just rolls their eyes now as they know the routine – push the envelope, get criticised, reverse tack and say you made a donation.

"By making money while doing 'philanthropic' work, they very much appear to be having their cake and eating it."

It quoted another insider who said, "Grifting is one thing, but carrying out a faux royal visit to a children's hospital while flogging your outfits online appears to have crossed a line".

So far, Meghan's OneOff page includes seven outfits she has worn since the couple arrived for their non-royal royal tour, which you can buy by clicking on the link.

This includes the look she wore to the Royal Children's Hospital Melbourne on Tuesday – a black Karen Gee "Priscilla Dress" which will cost you $1745 and gold earrings ($1088). There was also a pair of Christian Dior shoes for $167 but these appear to be sold out.

There are six other looks from her Australian tour to date you can choose from.

According to Vogue, the current revenue split on a sale is 10 to 25 per cent from the retailer to OneOff, which is then split with the creator.

While this type of commercial deals are nothing new since the Duke and Duchess of Sussex left the royal family, it will not be welcomed by the palace.

The late Queen Elizabeth herself was not in favour of any kind of melding of royal and commercial enterprises. The monarch vetoed the original half-in half-half out approach they touted when they first announced they were stepping back as senior members of the royal family in a bombshell Instagram post in January 2020 that reportedly blindsided the royal family.

"After many months of reflection and internal discussions, we have chosen to make a transition this year in starting to carve out a progressive new role within this institution," they wrote in a post on their former Sussex Royal Instagram page.

"We intend to step back as 'senior' members of the Royal Family and work to become financially independent, while continuing to fully support Her Majesty The Queen," the post continued, adding they planned to "balance our time between the United Kingdom and North America, continuing to honour our duty to The Queen, the Commonwealth, and our patronages".

However, the so-called Sandringham Summit soon put paid to that.

Prince Harrry wrote in his book Spare that there were five options ranging from number one; continuing with the status quo, to option five; no royal role, no working for the Queen and total loss of security protection.

"Option three was somewhere in between. A compromise. Closest to what we had originally proposed," he wrote.

"But the family of course pushed me to take option one. Barring that, they would only accept option five."

As part of the final agreement in 2020, Harry and Meghan agreed to stop using their Duke and Duchess titles for commercial purposes.

Yet, they have repeatedly done so in the six years since then, and this latest venture is another example of this.

No wonder their non-royal royal tour of Australia has caused angst back in the UK, not least because Prince Harry's father is our head of state and the Duke decided to reference him, and his role as a father, while speaking during a visit to Western Bulldogs HQ at Mission Whitten Oval – which, he wasn't paid for – in Melbourne earlier this week.

It was just one stop on a tour that includes a confusing itinerary that mixes commercial and charitable endeavours.

The same day, Meghan complained she was "the most trolled person in the world" during a visit with her husband to the Youth Mental Health and Wellbeing Program, Batyr, at Swinburne University.

The visit also raised eyebrows because Meghan chose to wear tights, which she paired with a shapeless brown dress, after previously complaining she was forced to wear nude pantyhouse during her time as a royal.

You can shop the look on OneOff, including the aforementioned tights.

Oh, to be a fly on the wall at Buckingham Palace right now.

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