Harry and Meghan make new additions to their press team following more backlash

Prince Harry and Meghan Markle have made two new additions to their press team, hiring a PR lead and press secretary.

The couple are building their staff in the US ahead of the launch of their Archewell charity, having lost their royal press staff when they quit the monarchy.

RELATED: Harry and Meghan's popularity 'plummeting' as their magazine covers flop

Now it's been revealed that they chose former Pinterest head of communications Christine Schirmer to lead their press team.

Meanwhile Toya Holness, a former footballer and past communications director, has signed on as their press secretary.

According to PRWeek, the new staff additions were confirmed by Harry and Meghan's PR firm, Sunshine Sachs.

It's been reported that these new hires were chosen to help launch the royals' new charity Archewell, named in honour of their son.

But the news also comes after a string of media moves that have seen the couple criticised in recent weeks.

The couple were slammed by critics this week for hiring a celebrity photographer to snap pictures of them laying wreaths on Remembrance Day.

They were pictured laying flowers on the graves of two Commonwealth soldiers - one from the Royal Australian Airforce and one from the Royals Canadian Artillery.

The images were captured by celebrity fashion photographer Lee Morgan who has previously worked with Kanye West and Vogue magazine.

Among the critics of the couple's move was outspoken Meghan critic, Good Morning Britain host Piers Morgan who wrote: "Just outrageous - treating Remembrance Sunday like a PR opportunity."

RELATED: Meghan Markle's sister Samantha slams Remembrance Day photo shoot

As such, there is some talk that these new PR hires will help the couple avoid similar press backlash in the future.

However, it's been reported that both Holness and Schirmer started working for the royals in October, though it's unclear if they had any hand in the Remembrance Day photos.

Harry and Meghan were forced to give up their original press and communications team when they left the royal family, with key staff moving into the offices of other senior royals.

The pair also quit social media after their exit, but there's speculation they may return to online platforms in the coming months with an official Archewell account.