The 'tricks' hiding in plain sight driving up the cost of your grocery bills

Supermarkets spend millions of dollars researching customer behaviours, so it's no wonder many of us end up spending more than we'd planned to during our regular grocery shops.

Nothing, and I mean nothing, is left to chance. Everything has been carefully designed, from where products are placed, to the lighting, the music used, the colour used on specials displays and what kind of flooring is laid.

It's all designed to get you to spend more.

These supermarket tricks are hidden in plain sight, and all you have to do is take a closer look at your local grocery stores to notice them all.

It's not all bad news, however. There are so many ways to avoid falling victim to them, and being made aware of them is the first step to sticking to your food budget.

Watch the video above to find out about all the tricks used by supermarkets in our latest season of Simple Ways to Save.