Coles launches a new collectibles range as Woolies rides Ooshies wave

Australia’s major supermarkets are pulling out the big guns, launching rival kitchen-themed collectible ranges for shoppers in the lead up to the festive season.

These releases follow the huge success of Woolworths’ Disney Ooshies, which resulted in a spike in sales as shoppers changed their grocery habits to maximise their chances of completing the collection.

Coles launched a new range of cookware collectibles, the Curtis Stone Summer Entertaining range, on September 16, partnering once again with the celebrity chef.

The exclusive eight-piece range offers practical and stylish kitchen and serving essentials customers can pick up just by doing their regular shop.

The range includes cooking shears, a utensils set, an oil pourer, a grill press, a serving bowl with utensils, and a cast iron skillet.

Read more

What you’re really buying when you pay more for organic at the supermarket

Shoppers will earn one cookware credit for every $20 spent at the supermarket, with the promotion expected to run until January 19, 2027, or while stocks last.

This latest Coles range goes head-to-head with Woolworths’ Fissler cookware promotion, which launched on September 9.

For this promotion, customers need to spend $20 to earn one Container Credit, in-store or online. The range features eight pieces of stainless steel and glass containers. 

While adult collectibles promotions such as these always perform well for the major supermarkets, neither has reached the heights of the Disney Ooshie promotion earlier this year.

The frenzy resulted in hundreds of shoppers lining up at multiple Woolworths locations to try and complete their collections.

Social media became alight with desperate parents searching for missing Ooshies and some were offered for sale on eBay for hundred and thousands of dollars.

Woolworths has this week launched a range of miniature supermarket items that are available for direct sale rather than as part of a collectibles promotion.

The Mini Supermarket range includes a mini supermarket bag, shopping basket with accessories, a Woolworths supermarket truck set, a mini supermarket chiller bag with accessories, a supermarket worker dress up, a register and accessories, a mini shopping trolley and a mini supermarket smart trolley.

Prices range from $10 to $56.

Introducing a range of miniature supermarket products for children that can be purchased outright may be a way for Woolworths to continue to ride the wave of Ooshies success.

Woolworths is also running a Fissler cookware promotion, which kicked off on September 9.

Not to be outdone, Aldi is dropping a range of children’s kitchen-themed wooden toys as part of its Special Buys on September 23.

The range will include a Wooden Modern Kitchen, a wooden kitchen appliances set, a kid’s apron, gloves and chef hat, a mini silicone utensils set, and wooden food toys.

Also on sale is mini cookware including mini pots and pans, kids food prep fruit cutters, and colourful ceramic bowls and plates.