The 11 best Coles and Woolies collectibles ranges of all time
Asking a parent about their experiences with a Coles or Woolworths collectibles range can invoke various responses, from fond smiles to irrepressible shudders to blank stares.
Some families embrace the challenge, happily locking into whichever retailer is offering the range their child most wants. This is normally decided by their school friendship group – a dose of peer pressure that comes with the ability to swap double-ups with fellow parents and commiserate when one or two remain elusive.
Woolworths’ Disney Ooshies have returned - part of a long line of supermarket collectibles. iStock
The modern-day supermarket collectibles frenzies can be traced back to 2013 when Woolworths released the Aussie Animals range of cards. There were 108 to collect, and activity albums to display them in.
This success was quickly followed by Baby Wildlife later that year, then Dreamworks Heroes in 2014.
Then, in 2018, Coles hit back with a game-changing collectibles range that would cement supermarket collectibles place in Australian culture.
Coles’ Little Shop range was a huge hit in 2018. PR IMAGE
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As Disney Ooshies make their grand return to Woolies, let’s take a look at the 11 collectibles ranges that took Australia by storm.
Coles Little Shop
The arrival of Coles’ Little Shop range in 2018 was an instant phenomenon, with children and adults alike scrambling to collect 30 miniature replicas of iconic household grocery brands like Vegemite, Nutella and Weet-Bix.
Such was people’s desire to complete these collections, swap parties were organised in person and online to help as many families as possible complete theirs.
Woolworths Lion King Ooshies
Woolworths Lion King Ooshies were a huge hit with shoppers. Woolworths
Woolworths fired back in 2019 with their Lion King Ooshies range, which proved equally popular.
These squishy pieces fit perfectly on top of pencils and featured characters from The Lion King movie remake.
The introduction of ultra-rare glittery translucent figures took the excitement to the next level.
Coles Little Shop 2
Coles Little Shop 2 proved to be equally popular to the original range. Coles
Not to be outdone, Coles returned with Coles Little Shop 2 that same year.
This time there were new mini grocery items to collect, including Arnott’s Shapes and Tip Top bread.
Woolworths Disney+ Ooshies
In 2020, Woolworths upped their Ooshies game with a massively successful crossover with Disney+ featuring characters from Disney, Pixar, Marvel and Star Wars.
Rare versions like the glittery Mandalorian or Elsa sparked chaotic trading markets online.
Woolworths Disney+ Ooshies proved to be a game-changer. Woolworths
Coles Little Treehouse
Coles’ response that year was to release Coles Little Treehouse, pocket-sized books written by Andy Griffiths and Terry Denton, matching the mega-popular Treehouse book series.
Coles Little Treehouse tapped into the popularity of the book series. Coles
Woolworths Bricks
Hot on the heels of Lego’s resurgence, Woolworths released Lego-style bricks made from recycled plastic.
Kids could construct their own miniature, sustainable Woolworths supermarket complete with tiny registers and solar panels.
Woolworths Bricks have returned multiple times with fresh themes. Supplied
Coles Magical Builders
In 2022 Coles partnered with the Wizarding World to offer cardboard, slot-together characters from Harry Potter and Fantastic Beasts, heavily focusing on plastic-free sustainability.
Woolworths Disney Fix-Ems
That year Woolworths responded with Disney Fix-Ems, reusable, adhesive patches/stickers featuring characters from Disney, Pixar, Marvel, and Star Wars. Kids could stick them onto pencil cases, shoes, or bags.
Woolworths Disney 100 Wonders Cards
Woolworths’ successful partnership with Disney continued in 2023 with the release of Disney 100 Wonders Cards to mark Disney’s centenary.
The supermarket gave away collectible trading cards featuring 100 different characters, causing a massive revival in traditional playground card swapping.
Woolworths has collaborated with Disney several times. Supplied/Woolworths
Coles have had huge success with their Harry Potter collectibles. Coles
Coles Magical Discs
Coles’ Harry Potter-themed Magicla Discs in 2025 were another massive hit.
Kids collected 72 distinct character discs to play games and compete with friends.
Disney Ooshies Revival
Woolworths Ooshies are back featuring Moana. Woolworths
This year has seen Woolworths bring back their popular Disney Ooshies collectibles.
Woolies has reintroduced a 40-character squishy set made from 97% recycled materials to celebrate the 10th anniversary of the Ooshies brand.
