Body positive lingerie company hit with fat shaming comments

Mary Holland Lingerie is on a mission to change the way we see and talk about women’s bodies.

The body positive Australian lingerie company, founded in 2004, sells underwear and swimwear “for all” and features photos of women with a diverse range of body shapes on its social media feeds.

The clip features model Kristina Yeo dancing joyfully inside a walk-in wardrobe, wearing black Mary Holland lingerie.

Unfortunately, several of the comments posted in response couldn’t have been more contrary to its positive message.

The post on LinkedIn.

Many users, whose public professional profiles were attached to their comments, took the opportunity to ‘fat shame’ Yeo.

Speaking to the Daily Mail, Roelofs pointed out these people were remarking on the health of someone they had never met or seen in person.

WATCH: How social media imagery can impact our mental health.

“None of them show any medical experience to back up their opinion with any education on the subject,” she added. Right on.

Mercifully, there were plenty of more positive responses, many praising the video’s intention and the model starring in it.

One woman argued that the cruel, critical messages left by some contributed to a wider culture of women being conditioned to hate their bodies.

“The comments truly reflect more on them than on the woman in the video. If it were your daughter would you be so bold to call her such nasty names?” she wrote.

In a world where the portrayal of women’s bodies encompasses a very narrow range, companies like Mary Holland Lingerie provide a very welcome antidote. 

And it's heartening to see that no amount of cruel comments will undermine the important message they're spreading.