How to transform supermarket bought flowers into luxurious arrangements 20250214 p5qpip.html – Breaking News & Latest Updates 2026
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This was published 1 year ago

When exactly to buy supermarket flowers and how to make them last longer, according to an expert

Suki Reid
Suki Reid

A stunning bouquet of flowers usually comes with a hefty price tag, but it doesn't necessarily need to.

Supermarket flowers, while generally a basic bunch on their own, can be easily transformed for Valentine's Day using some expert advice.

Smith Street Flowers' Head Florist Lynne Dallas, who works closely with Coles' flowers, has revealed her best tips and tricks for turning budget-friendly supermarket-bought blooms into luxurious arrangements.

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Smith Street Flowers' Head Florist Lynne Dallas

Smith Street Flowers' Head Florist Lynne Dallas Supplied

The florist shared that creating an arrangement that is personal makes all of the difference, "All Smith Street bouquets are expertly designed and wrapped by a florist, making it easy to give the perfect flowers.

"But for an extra special touch, enhance your bouquet with a long, trailing ribbon – right on trend and effortlessly elegant," she says.

The expert says that elevating arrangements such as the Romance Bouquet can make your gift feel even more meaningful.

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Floral arranging

Coles bouquets can be combined and styled to create incredible results.  Getty Images/iStockphoto

Dallas says timing is everything, advising love birds consider buying their flowers when they're fresh.

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"Want an instant 'wow' moment? Go for the Stunning Queen B Bouquet [which are] premium roses paired with seasonal foliage,

Dallas also says it's vital to buy flowers at the right blooming stage: when they're slightly open, rather than when they've fully bloomed.

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If you're looking to guarantee a stunning floral arrangement that won't break the bank, Dallas says it's not as difficult as you might thing to make them look professionally done.

"Make your Smith Street Bouquet shine by pairing it with the perfect vase," she says.

"Don't be afraid to cut stems short for a lush, low arrangement – shorter stems often last longer too!"

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Dallas says buying your Valentine flowers also sets the mood.

"Flowers don't just have to be a gift, but can be used to set the perfect romantic ambience.

She recommends customers "pair the 6 or 12 Red Roses Bouquet in an elegant vase with some delicate fairy lights to create a picture-perfect scene".

Smith Street Flowers' Head Florist Lynne Dallas

Dallas says good flower hygiene also promotes longevity and improves the appearance of an arrangement.  Supplied

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Finally, to keep the love (and blooms) fresh beyond the special day you need to do a couple things.

"Remove any leaves below the waterline, trim stems at an angle, use flower food and refresh the water every couple of days.

"That way, you'll keep the blooms (and romance) alive for longer."

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