V Green energy drink getting a makeover for the first time in 26 years
The iconic V Green drink is getting a makeover for the first time in 26 years.
The drink, produced by Australasian drink company Frucor Suntory, will see the energy drink feature an enhanced flavour and new packaging.
Although many fans have become accustomed to the drink as it was for over two decades, the company has assured that the new flavour will be a fan favourite, only lifting the flavour to magnify refreshment and enhancing the fruity flavours.
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The iconic V Green drink is getting a makeover for the first time in 26 years. Supplied
Allison Yorston, Chief Marketing Officer Oceania, is excited for fans to try the new and improved drink.
"We know how much our fans love V Green and we invite them all to pick up a can and give it a go," she said in a statement.
Acknowledging that V Green has amassed a devoted and loyal following since its launch 26 years ago, Yorston is sure fans won't be disappointed.
"Our refined taste embodies everything that people already cherish, while offering more of the finest elements, resulting in a beverage that is now more refreshing, smoother, and easier to enjoy than ever before," Yorston said.
"In addition to the taste lift, you will notice the 'V-booted' V logo, boasting a modern product design that mirrors the positive energy of V Green alongside an enhanced, more delightful drink," she added.
She noted that the updates to V Green is a step in the right direction, making V leaders of innovation in the space.
"Combined with its updated design, this evolution aligns with our mission to deliver positive energy," she said.
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From today, 4x 250ml V Green can packs and 330ml single cans are available nationwide, with 250ml single cans, larger cans and bottles following shortly.
The entire V range will eventually adopt the new-look packaging.
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