Supermarket releases packaging for millennial cooks

Millennial's, this one is for you.

It’s not easy being a young person taking on the culinary world, but your voices are being heard on this very specific issue.

For a generation that’s formerly been viewed as smashed avocado fiends, nut butter fanatics and craft beer enthusiasts, this new social trend comes completely out of left field. 

Apparently, millennial's have a blatant dislike for handling raw meat.

A recent survey revealed the prospect of touching uncooked meat products induced high levels of anxiety among people under the age of 35.

UK supermarket chain Sainsbury’s has now decided to act on this by selling meat in special packaging.

This straight-to-pan plastic pouches allow millennial's to ‘rip and tip’ meat straight into the frying pan without having to physically touch it.

‘Customers, particularly younger ones, are quite scared of touching raw meat,’ Katherine Hall, product development manager for meat, fish and poultry at Sainsbury’s, told The Sunday Times.

Groundbreaking? Or just another way we’re over-consuming plastic? We’ll let you be the judge of that.

‘These bags allow people, especially those who are time-poor, to just ‘rip and tip’ the meat straight into the frying pan without touching it,’ Ms Hall said.

Fear of contamination by bacteria is real fear among this generation, she added; one woman in the focus group even admitted to coating chicken with antibacterial spray before cooking it.

This food packaging ploy is yet to arrive in Australia, and here at 9Honey Kitchen we’re curious to see if it would resonate with young consumers.

For now, we will stick to our regular methods of cooking raw meat and resist the urge to get squeamish.

It’s not always the case that the customer is king, but hungry millennial's have to get to their meat somehow.