Smiths teams up with three fast-food giants for new chip flavours
Snack food giant Smiths has teamed up with some of Australia's favourite fast-food names to release a limited edition line of crisps.
The iconic Aussie chip brand will this month launch five new products with Subway, Red Rooster and Mad Mex. Yes, you read that correctly.
The range is being released under the Smith marketing banner of a 'Taste Icons'.
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Smiths has partnered with Subway, Red Rooster and Mad Mex to release a limited edition crisp line. Smiths
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The range includes a Subway crinkle chip with meatball sub flavour, a Subway crinkle chip pizza sub flavour, a Subway crinkle chip chicken teriyaki sub flavour, a Red Rooster crinkle chip reds fried chicken burger flavour and a Mad Mex double crunch chip hot sauce flavour.
Sam O'Donnell, marketing manager at Smith's labelled the partnering as "our biggest brand collaboration yet".
One of the new flavours is a Subway crinkle chip. Getty
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"Smith's is famous for its flavours, so of course we jumped at the opportunity to bring a unique range of flavours to life on our iconic crinkle cut chips," O'Donnell said.
The Taste Icons range is available to purchase from Coles, Woolworths and other independent retailers from January.
Smith's Subway Meatball Sub flavour is available exclusively at Coles.
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