Selena Gomez launches $40 ice cream sundae

Selena Gomez's ice cream endeavour is expanding.

A year after launching a line of ice cream flavors with Serendipity3, the iconic New York City restaurant now offers the Selena Sundae on its menu.

Created by Gomez, the US$29.95 ($40.45) dessert features Cookies & Cream remix ice cream covered in hot fudge, cream-filled cookie crumbles, pink sugar and whipped cream and is topped off by a banana and a cherry.

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A percentage of proceeds from the sundae will go to Gomez's Rare Impact Fund to support access to mental health resources.

Gomez is now an investor and a partner in Serendipity3 and Serendipity Brands.

"My memories at Serendipity date back to when I was a kid and I came to New York City for the first time. I've always loved this restaurant, and I am excited to celebrate its reopening by adding a sundae I created to the menu," Gomez said in a statement on Wednesday.

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Gomez released Cookies & Cream Remix, a mix of pink vanilla ice cream, cookie bites and fudge, last August to celebrate her collaboration on the single "Ice Cream" with K-pop group Blackpink.

Gomez also hosts the cooking show Selena + Chef, which launched during the pandemic and shows her cooking virtually with some of the culinary world's best known chefs.