A look back on 100 years of Kellogg's production in Australia
It's been 100 years since Australia's love affair with breakfast cereal began.
In 1924, Kellogg's brought the beloved Corn Flakes® cereal to Australian soil, and they now produce a whopping 42 million kilograms of cereal every year.
Over time, the factory has produced more than 100 billion bowls of delicious cereal for Aussies to enjoy.
The company, now known as Kellanova, has produced some of Australia's most beloved cereals such as Nurti-Grain® and Just Right®.
Anthony Holme, Managing Director at Kellanova ANZ, said, "When you wake up this morning and enjoy your bowl of Kellogg's® cereal, know that there have been one hundred years of Aussies doing the same."
For the past 100 years, Kellogg's has attempted to source as many of their ingredients from local Aussie farmers as possible, and today more than 87 per cent of the ingredients used to make the cereal in Botany are sourced locally.
Let's take a look back at some of the company's biggest milestones over the past 100 years.
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1924
Machinery specialist Morris Raymer arrived in Sydney in 1924.
His job was to set up the equipment to make Corn Flakes® and kickstart the first home of Kellogg's cereal production in Australia.
The machine was set up in a rented building in Chippendale and produced 50,000 cases of cereal each week.
1928
Corn Flakes® went crazy here in Australia, which called for a dedicated Kellogg's factory to be built.
The new plant in Botany, Sydney is still the site used to this day to produce Kellogg's cereal products in Australia.
Over the years, the factory has undergone several updates to meet the increasing demand and advancements in manufacturing capabilities.
1960
Cornelius the rooster is the well-known face of the iconic corn flakes cereal, and first appeared on packaging in 1960.
1961
In 1961, Kellogg's became the biggest maize buyer in the nation.
Today, the company still purchases almost 7000 tonnes of corn every year.
1962
It's one of the most iconic ads in Aussie history.
"Just like a chocolate milkshake... only crunchy," first hit our television screens in 1962 and has since become a phrase synonymous with Coco Pops®.
1973
It might be hard to imagine a time without it, but it wasn't until 1972 that Australia was introduced to Nutri-Grain®.
The cereal was an original created for the Aussie market and is still only sold in Australia and New Zealand.
1980
In 1980 Nutri-Grain® began its partnership with IronMan series.
43 years on, the partnership is still going strong and has since also introduced the IronWoman series.
1982
Kellogg's decided to create a cereal for Aussies who wanted something a little bit healthier.
In 1982 Just Right® was introduced with the catch phrase, "Not too heavy, not too light."
1985
In partnership with the Australian Institute of Sport, Kellogg's developed Sustain®.
It's since become a firm favourite amongst athletes, providing a great source of energy from wholegrains.
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