Bizarre cheese tea drink sparks worldwide Instagram cheese 'tache trend

Got cheese tea?

If we've learned anything from wobbly Japanese soufflé hotcakes, 3D latte art and purple ube desserts it's that if a food trend is photogenic, it will eventually go global.

With that in mind, we don't think there'll be a long wait until Asia's stomach-churning #cheesetea arrives Down Under. Why? Because of a certain cheesy moustache photo trend doing the rounds.

Yes, cheese tea sounds like the gross Franken-drink that no one asked for, but the resounding consensus for the trend, the world over, is that the taste will pleasantly surprise you – and, more importantly, afford you the opportunity to 'gram a super cute cream cheese 'tache pic of yourself in the vein of the milk industry's iconic "got milk?" ad campaigns.

Where'd cheese tea come from?

Allegedly originating in Taiwan and quickly spreading to China and parts of Southeast Asia, the cheese tea or fluffy tea trend has now made it to the US and UK, with dedicated cheese tea cafes springing up in Los Angeles and London this year.

What is cheese tea, anyway?

Essentially, the drink comprises of flavoured tea, boba tea, milk or fruit drinks topped with whipped cream cheese – sometimes even layered throughout the tea drink.

The cream cheese is typically sweetened slightly with condensed milk but still retains slight saltiness – some variations combine heavy cream with a whipping powder cheese (a blend of sugar, palm oils, milk derivatives, salts and stablisers, among other things).

If sipped correctly, customers are left with a light, adorable cream moustache on their upper lip, which should be Instagrammed immediately (those are the rules, we didn't make them up). See how it's done in the clip above.

Customers can modify the tea to their taste, asking for sweeter or more savoury crema, opting for hot or cold tea, or going to town with different tea varieties and fruity flavourings.

What does cheese tea taste like?

The taste has been described by many as akin to cheesecake in a drink form, which actually doesn't sound too horrible – it's not the curdled whey cheese or grilled blob of cheddar teamed with oolong that you were picturing, non?

See? Not as scary as it sounds. Will you be giving the trend a try when it reaches our shores?