Burger King pulls ad campaign after Easter backlash: 'Common sense'
Burger King in Spain has been forced to apologise after the fast food chain was called out for using biblical quotes to promote a vegan burger at Easter.
Images of advertising signs spotted around the city of Seville were shared on social media, with many Christians sharing their anger over the move.
"Take all of them and eat" was one of the quotes — a passage from Jesus' Last Supper — used on a street poster to sell one of its meat-free offerings.
READ MORE: Inside the Kardashians' lavish Easter
Burger King in Spain was called out for using bible passages to promote its vegan product. Twitter
Another photo shared on Twitter showed a different poster that read "carne de mi carne" with the words "meat" crossed out and replaced with "vegetables".
The images received thousands of comments with many calling for people to boycott the popular fast food giant.
"Neither I nor my family nor my friends will ever go to Burger King. I'm sick of companies [thinking they have the right to use anything and] to offend my faith. Your burgers are 100% expendable. See you never," one angry person wrote.
"How easy it is for some to offend #Eucaristía in Spain," another said.
"There is no reason to take a text, sacred to many, and use it to sell products. It's called common sense and apparently your marketing agency doesn't have it," another agreed.
READ MORE: Toddler Zy's sudden limp leads to devastating diagnosis
Burger King apologised for the campaign. Getty
Burger King reacted quickly in response to the increasingly negative reaction to the campaign online, sharing a statement on Twitter.
"We apologise to all those who have been offended by our campaign aimed at promoting our vegetable products at Easter," it read.
"Our intention has never been to offend anyone and the immediate withdrawal of the campaign has already been requested."
Most viewed in Food
The four-year experiment that created Australia’s best sausage roll
As Hungry Jack’s pushes ahead with AI drive-thru tech, here’s what a retail expert predicts we’ll see next
Australia’s best supermarket party pies have been crowned
20 minutes, no ‘fancy’ ingredients: Jamie Oliver wants to transform your dinners