US beer company releases 'broken-resolution preparedness kit'

Hands up if you've already broken your new year's resolutions?

Hamm's, a beer company in the US, has decided we all deserve to cut ourselves some slack; releasing a kit to help people feel a little better about those broken promises.

Labelling the package the 'Hammergency Kit,' it includes a six-pack of bee and over two kilograms of "restaurant quality" bacon in an esky.

They are running a competition for people to win the package, urging everyone to stress a little less over resolutions this year.

"We could all use a little break from the pressure of resolutions and just enjoy ourselves," marketing manager Trisha Bakshi explained in a press release.

"We made the Hammergency Kit for some tried-and-true indulgence, but we also made it because it's fun and quirky, and we want to head into the new year focusing on the simple things that make us happy."

Social media users loved the idea.

"I am entering this," one user laughed. "What a terrific idea!!!!"