Say 'bonjour' to Jeanne Damas’ fashion label

For anyone who's ever thought, "I'll have what she's having", while flicking through Jeanne Damas' Instagram, today's your lucky day.

The blogger and reigning Parisian cool girl is launching her own fashion label, and it's hitting the internet 12 April.

So far details are scant: we know it's called Rouje (an homage to her signature red lip) and that the collection features a red, maxi, boho-style dress, a Les filles en Rouje logo tee, a suede jacket and denim shorts.

Damas has lent her Gallic cool to labels like Roger Vivier, Leon & Harper, &Other Stories and Reformation in the past, but this is the first time she's debuted her own ready-to-wear range.

As someone who's managed to forge a distinctive sense of style with little more than jeans, sweaters and boots, you can expect her collection to be brimming with laidback pieces and retro touches.

The line will be sold exclusively online at rouje.com. Get your red lip at the ready.