Ralph Lauren returns as official outfitter for 2024 Australian Open
With the NRL season behind us and summer just about in full swing, we're looking forward to the next major sporting event – the Australian Open.
The Australian Open is set to be serving both on and off the court after it was revealed today that Ralph Lauren is set to return as the official outfitter for the 2024 Australian Open for the fourth year in a row.
From January 14-28, the heritage American label Ralph Lauren is set to dress up to 4,000 staff, including all on-court officials and ball persons, as well as on-site staff.
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Ralph Lauren has returned as the official outfitter for the fourth consecutive year. Supplied
Ralph Lauren is also launching ready-to-wear pieces that will be available to shop from tomorrow. The brand has designed a new series of commemorative towels for the AO24, launching Thursday, October 12th, 2023, available exclusively online on the Ralph Lauren website.
Then next month, the full AO24 Capsule Collection of fashion and accessories will launch in Ralph Lauren boutiques across Australia and online.
The capsule collection will feature Ralph Lauren's signature polos, caps, knitwear and a number of other suave pieces to get you into the tennis spirit.
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The brand are also releasing a capsule collection to mark the event. Supplied
Apart from creating the 2024 uniforms, Ralph Lauren is also offering guests to partake in the 'Create-Your-Own' customisation program onsite for AO24.
This year, a series of new tennis inspired motifs incorporating Polo icons will be available to purchase. Similarly, there is also the option to customise with your name or initials, by embroidering and printing specially on a selection of classic Ralph Lauren styles and designs.
If you can't make it down for the event, for the first time since the partnership began in 2021, the AO24 Ralph Lauren CYO designs will also be available online on their website.
The 2024 Australian Open will be broadcast live and free on Nine Network across January 14-28.
