All the models who scored the career-launching gig as the face of Seafolly
For fans of Seafolly the news of its collapse has come as a shock. The iconic Australian swimwear brand, that got its start in 1975 in Sydney's Bondi Beach, became the latest retail victim to the fallout from the coronavirus pandemic and has gone into voluntary administration.
While there's still a chance for the struggling business, as administrators step in and seize control, its current hardship is proof not even the most iconic brands are immune to the financial toll of a pandemic.
READ MORE: How to still buy from the iconic brands that have gone bust
A look back at the 40 year history of the brand synonymous with long, hot Australian summers and it's clear it provided so much more than just swimwear for water lovers. It introduced the concept of bikinis sold as separates (important!) and most impressively helped to launch the careers of some of Australia's biggest names in the modelling industry as well as secured ambassadorships from some of the world's most famous models.
From our very own Miranda Kerr and Elyse Knowles to It-girl Gigi Hadid and Victoria's Secret Angel Behati Prinsloo, there are a lot of models who have fronted Seafolly campaigns that have gone on to amazing heights in the fashion world.
In the early days, Aussie model Kristy Hinze was the fresh face of the brand's summer campaign, while Miranda Kerr scored the Seafolly gig back before she became a Victoria's Secret Fashion Show regular in 2007.
Jess Hart got to show she was the epitome of a Seafolly girl during her stint as the brand's face during 2009 and 2010. As did Victoria Lee, Samantha Harris, Martha Hunt, Catherine McNeil, Cheyenne Tozzi and Shanina Shaik, in the years that followed.
As we wait to see what becomes of Seafolly, let's take a look at all the models who were a big part of the brand's identity.
