Khloe Kardashian set to launch beauty line

Keeping up with the Kardashians now goes beyond watching episodes of the family’s E! reality show on repeat.

The Kardashian-Jenner clan appear to have their sights set on taking over the global beauty industry with news that Khloe Kardashian is the latest family member to be rumoured to be launching her own makeup line.

According to TMZ, the expectant mother is working on creating her own line of cosmetics and has trademarked the names 'KOKO Kollection by Khloe Kardashian' and 'KOKO Kollection’. No further details are known at this stage but it seems that a Kardashian Kosmetics empire is imminent.

Khloe Kardashian is allegedly launching a beauty line. Image: Instagram/@khloekardashian

Earlier this week, first-born sister Kourtney also filed legal documents to trademark the business name ‘Kourt’, fuelling speculation that she is also set to launch her own beauty line.

If the rumours are true Koko and Kourt will be in good manicured hands when it comes to creating their own successful makeup collections. 

Khloe, Kourtney and Kim Kardashian with Kris and Kylie Jenner. Image: Getty

Sisters Kylie Jenner and Kim Kardashian West have become make up moguls in her their own right, owing their success to glossy lip kits by Kylie Cosmetics and sold-out contouring kits courtesy of KKW Beauty. Khloe even created her own line of lip kits for Kylie Cosmetics in June 2017.

Khloe created a lip kit line ' In Love with the Koko' in 2017. Video: Kylie Cosmetics

But it will be interesting to see what unique spin the sisters’ put on their own rumoured brands. 

Kourtney is known for her clean-eating lifestyle and penchant for honey-based skin care products from New Zealand brand Manuka Doctor. While Khloe has become an advocate for leading an active and healthy lifestyle and her fondness for high-voltage beauty looks.

Khloe and Kourtney Kardashian. Image: Getty