Coles launches new loyalty rewards for customers

Coles supermarkets has announced new loyalty rewards for customers.

From August 4 Coles until October 12 customers can earn "Picnicware credits" every time they scan their Flybuys card when they spend $20 or more in one transaction either in store or online.

Once customers have enough credits they can redeem their points in store for items from this stylish range, eventually collecting a full set.

The range is being promoted as "a sustainable alternative to single-use plastic tableware" which was removed from Coles shelves earlier this month.

Items in the range are aqua and grey and customers can begin collecting items with just 10 credits.

The picnicware set is light enough to carry around in a picnic basket and can even be used at home.

Picnicware is an excellent choice for parents of young children for us at home. They are also dishwasher safe.

Coles Chief Marketing Officer Lisa Ronson said Coles' latest loyalty program provides customers with a timely opportunity to replace their disposable tableware and collect a range of reusable Picnicware to enjoy dining inside or outdoors.

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"Through our loyalty programs, we have given customers the ability to collect great quality, stainless steel cookware, knives and now reusable Picnicware to add to their homewares collection while providing more value at the checkout when they shop at Coles," she said.

"These campaigns have been incredibly successful, and we think it's because customers respond to products that are practical, timely and useful for their home.

"Now that we've stopped selling single-use plastic plates and bowls, we want to make life easier for our loyal shoppers and reward them with a beautiful range of Picnicware that is designed to be used time after time again – whether you're dining at home with kids, a backyard barbie or going to a picnic in the park."

The range is redeemable from only 10 credits, so customers will be able to collect the entire range quickly through their weekly shop. 20 credits can redeem a set of two dipping bowls, a set of two bowls, a set of two plates or a set of two bowls.

Bonus points can be earned by purchasing select items including Abbotts Bakery, Head & Shoulders, Colgate, Swisse Vitamins, Fancy Feast Cat Food, Jalna Yoghurt, Blue Ribbon Ice Cream, Dairy Farmers, Coles BOM and Coles PerForm.

The Picnicware range is also being sold in Coles stores while stocks last, starting from $10 for a set of two dipping bowls.

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