VIDEO: Unfortunate camera angle makes this news broadcast look exceptionally seedy

Often when you hear the phrase "it's not what it looks like", whatever "it" is that's happening is exactly what it looks like.

But this is an exception.

It comes from our French mates, broadcast on the 9H50 le matin en Champagne-Ardenne et Lorraine show on France 3.

Journo Gregory Boileau was conducting an interview with a woman while she was being massaged and the camera angle made it look like… something else was happening.

[Via Warner Bros]

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According to a French report we Google Translated, his opening line for the segment was "we are with Rosie who apparently seems to have a good time".

So it added fuel to the proverbial fire, which was already burning with combustible dirty thoughts.

Back at the studio, presenter Valerie Alexandre was losing it.

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The clip has since gone viral, featuring in a bunch of French reports before oozing out into the English-speaking realms of the worldwide web and going global.

Well done, France - we feel a little uncomfortable right now.