WTF is going on in Kim Kardashian's energy drink ad?

There are a lot of things that baffle us about Kim Kardashian. Like, why does she take so many selfies? What is she really thinking? Does she ever blink?

But today's unsolved Kim mystery lies in her just-released commercial for Hype Energy Drink.

The 34-year-old starts the ad channelling Audrey Hepburn, but that fringe is more like notorious '50s pin-up Bettie Page. A random fall leaves her dreaming of becoming Marie Antoinette…let her eat cake!

And then she's suddenly all hyper-serious in futuristic outfits. What does it all mean? Does it mean anything at all? Watch above and please share your thoughts with us on Twitter.