Rumer Willis transforms into Demi Moore lookalike in Kim Kardashian's new SKIMS campaign video

Rumer Willis looks just like her mum, Demi Moore, in her latest Instagram pics.

The 32-year-old posted a series of photos and videos modelling the latest range of shapewear from Kim Kardashian's SKIMS collection.

The videos are part of Kardashian's celebrity campaign to mark the one-year anniversary of the brand, which includes other big names, such as Madison Chertow, LaLa Anthony and Addison Rae, who all took part in the neutral-toned shoot.

The first image shows Willis standing on a black velvet couch wearing the 'Fits Everybody High Neck Bodysuit' in the shade named Onyx.

"Happy Birthday @skims !!!Thank you to the team and the oh so lovely @kimkardashian for including me. You are a gem my dear," she captioned the first post.

Willis had her long dark hair in a voluminous wave, which bared a strikingly similar look to that of her mother's.

READ MORE: Demi Moore debuts platinum blonde hair for new movie role in Brave New World

Willis has two sisters, Scout, 29 and Tallulah, 26, who are all the daughters of Moore and her ex-husband, Bruce Willis. The pair married in 1987 and filed for divorce in 2000.

The brand's anniversary falls on September 10. While a number of celebrities participated in the brand's birthday shoot, Kardashian also recruited eight real-life customers to model for the campaign.

"I'm so excited to introduce our Anniversary Campaign featuring our biggest fans and some of the most beautiful women who inspire me. Thank you to everyone who has made Skims possible. It's been an incredible year and I'm so thankful for your support," she captioned an Instagram post.