Rod Stewart's son Sean 'spends whole inheritance' in attempt to revive his fashion brand

Rod Stewart's son, Sean Stewart, has reportedly prematurely used up all his inheritance in an attempt to rebrand his clothing line.

Speaking with Page Six Style, a source close to the musician's son revealed that Sean "cashed out" the funds he would have received upon his father's death in an effort to revive his flailing Dirty Weekend brand.

"It's insane because this is the third time I think he's relaunching Dirty Weekend," the insider said. "Maybe third time's the charm."

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Sean announced the company rebrand two months ago, sharing a post on Instagram with the news and commending artist Hector De Marquez for helping him with the relaunch.

"Really proud of the work me and @hectordemarquez have put into rebranding dirtyweekend," Sean, 42, captioned an Instagram post.

"Someone who finally sees my vision what makes a successful business and entrepreneur is the team you have behind you."

The entrepreneur only just established the line last year with the goal of creating a lifestyle around music, fashion, art and 1990s nostalgia.

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Aside from his recent business venture that has the personality excited, he's also a newlywed, tying the knot with his longtime partner, Jody Weintraub, on Valentines day.

The pair had known each other since high school. She is a daughter of late producer Jerry Weintraub.