Beyoncé's publicist Yvette Noel-Schure speaks out after viral NBA video

Beyoncé's publicist, Yvette Noel-Schure, is not taking the backlash lightly over footage of the platinum singer at an NBA match with her husband Jay-Z and Nicole Curran from earlier this week.

To quickly recap, on Wednesday evening, a photo and video of Curran — who is the wife of Golden State Warriors owner Joe Lacob — interacting with the power couple went viral.

The footage and images showed Curran appear to lean across an unimpressed looking Beyoncé to speak to the 38-year-old 'Formation' singer's rapper husband.

Numerous enraged Bey fans immediately began trolling Curran to the point she decided to deactivate her Instagram account.

Speaking out after a number of Beyoncé's fans allegedly sent Curran death threats, Noel-Schure, 57, reprimanded the Beyhive for their bullying behaviour.

"I know your love runs deep but that love has to be given to every human. It will bring no joy to the person you love so much if you spew hate in her name," she wrote on Instagram alongside a pic of the power couple.

This isn't the first time that Beyoncé's fans have come after someone for their interaction with the 'Crazy in Love' hitmaker.

In April, fans flooded Omari Hardwick's social media with her fanbase's signature bee emoji after a video surfaced of the Power actor kissing Beyoncé twice on the cheek at the NAACP Image Awards.