Ashley Graham, Niki Taylor show off their bums in Baywatch-themed swimsuit campaign

Ashley Graham, Niki Taylor, and Teyana Taylor are bringing the Baywatch vibes!

The US models feature in the new Swimsuits For All campaign, where they play lifeguards and don the iconic red one-piece made famous by OG Baywatch babe, Pamela Anderson.  

The brand is known for celebrating women of all shapes and sizes, so it's no wonder they tapped outspoken body activist Ashley to front the campaign.

The 29-year-old has become a social media sensation for her messages of body positivity that focus on embracing your body, while calling out today's Photoshop-obsessed culture.

As you've probably noticed, Ashley's cellulite remains airbrush-free in the image -- something the model has vehemently advocated for in the past.

Earlier this month she stripped down for a nude photo shoot in V Magazine where she discussed how she had learnt to love her "imperfections."

The campaign took cues from the upcoming Baywatch reboot premiere -- dressing Ashley, '90s model Niki, and artist Teyana (you may recognise her from Kanye West's 'Fade' music video) -- in polarised sunglasses and personalised monogrammed bomber jackets.  

And to make the nostalgic campaign really sing, they threw in some props including a jet-ski and lifeguard chair.

The brand offers swimsuits in sizes 8 to 26, making it one of the few that services such a diverse multitude of sizes.

Finally the feel-good slogan, "Giving you life with perfect swimsuits, no matter your age, shape, or size."

Now that's a message we can get behind.