These are Australia's most trusted and distrusted brands - a year ago, the positions for two were reversed
Pollster Roy Morgan has released new research outlining the most trusted and distrusted brands in Australia.
The data for the June 2024 quarter, released on September 13 saw Woolworths take a spectacular plunge in the eyes of the public, while for the first time in a year, the top three were unchanged.
Click through to see Australia's most trusted and distrusted brands.
Most trusted 10: Samsung (no change)
South Korean tech giant Samsung stayed steady in 10th place.
Most trusted 9: NRMA (no change)
The NRMA has been a vocal critic of high recent fuel prices facing motorists and has kept their trust to come in at number nine.
Most trusted 8: Big W (no change)
Next on the list is retailer Big W.
Most trusted 6: Australia Post (no change)
Australia Post might be facing some business challenges, including the cost burden of delivering letters, but the postal service is still one of Australia's most trusted names.
Most trusted 5: Apple (-1)
Apple was one of only two movers in the top 10 this quarter, slipping a sport back to fifth.
Most trusted 4: Toyota (+1)
Coming in at number four is Toyota. The carmaker, which sells more vehicles in Australia than any of its rivals, jumped up one from the quarter before.
Most trusted 2: Aldi (no change)
Unlike the two major supermarkets, Aldi has kept a high reputation for trust in the most recent survey.
Most trusted 1: Bunnings (no change)
And up the top of the list for the third quarter in a row is Bunnings.
It reclaimed the title of Australia's most trusted brand from Woolworths in the December rankings, when the hardware giant's "community bias, demonstrable reputation for fair and equitable prices, brand strength, and category dominance – seemingly all without hubris" were behind its strong reputation, Roy Morgan CEO Michele Levine said.
Most distrusted 10: Temu (-8)
Now for the brands that are trusted least by Australians. Kicking off the top 10 is online marketplace Temu, which cracked the top 10 after sliding eight spots, replacing Nestle.
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