'The Big V is back': Victoria launches new logo and slogan

Victoria has launched a new logo and slogan aimed at selling the state locally and internationally.

The new branding was launched on Margaret Court Arena at Melbourne Park today by Premier Daniel Andrews.

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The new logo features a v-shaped wedge through the word Victoria and will replace a range of different Melbourne and state graphics.

“What we've unveiled today is more than Victoria's brand, it's Victoria's story," Mr Andrews said.

Alongside the new logo is the slogan, "best of everything".

The premier recalled the famous V, worn most popularly by Victoria’s AFL State of Origin side in years gone by.

“The Big V is back. This is no simple PR exercise,” Mr Andrews said.

“It says also to other states, we're coming after their events, their awards, and their tourists."

The previous Melbourne logo, beamed around the world during the Australian Open tennis each year, will be replaced by on-court the new design.