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Queensland baker gives Robert Irwin a run for his money

Tom Livingstone

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After Robert Irwin's Bonds underwear shoot went viral this week - a humble Queensland baker has decided to give the Wildlife Warrior a run for his money.

Jeff Sanders, the proud owner of Kenilworth Bakery, on the Sunshine Coast, got roped into the idea by his daughter, Jana, after a couple of glasses of red wine.

"The snake is covering up my heart surgery scar, so I probably look better than I usually do," Jeff told Today.

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Jeff Sanders - Kenilworth Bakery owner Robert Irwin Bonds undies modelling

Jeff is giving Robert Irwin a run for his money. Supplied

READ MORE: Robert Irwin breaks the internet with steamy underwear shoot

"I'm still waiting for the modelling contracts to come through, but I reckon I've got Robert Irwin covered."

The bakery is also selling python-inspired baked goods in various flavours.

Hear the full chat with Jeff and Jana in the video above

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