'It needs to be talked about': Startling reality about childhood cancer

Everyday in Australia, three families will hear the words "your child has cancer".

It's a frightening reality for so many to navigate, yet too many people are scared to even bring it up in conversation.

That's why a new podcast hosted by acclaimed Nine journalist and Redkite ambassador, Georgie Gardner aims to break the stigma around childhood cancer.

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When it comes to childhood cancer, every family has a story to tell and Gardner told Today Extra each of these stories "deserves to be told".

"When you say to someone, 'I'm doing a podcast on childhood cancer', they do baulk and they're not jumping out of their seats in excitement because as we know, it's a tough topic to talk about," she said.

"But I don't believe that's a reason to ignore it, it needs to be talked about."

Three Aussie children being told everyday they have cancer is distressing enough, but Georgie said Australia also has one of the highest incidences of childhood cancer as well.

"We rank about fourth or fifth and we don't know why, but it is very high and it's increasing, again we don't know why, but it is slowly creeping up," she said.

"It has been for a few decades now, so it is something that affects a lot of people in this country."

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While Australia does have a very high survival rate and a cure rate of around 88 per cent, sadly not every child survives.

And while Australia des fare well with the medical needs for these children, Georgie said it's the support for affected families we need to improve on.

"People often just think about treatment and medicine and hospital, but there are so many other areas that a family needs assistance with, which is what Redkite does and it's fantastic, so there are so many families who can connect and share and learn together through this podcast, Kids Cancer Conversations," she said.

Episode one of Kids Cancer Conversations is out now with new episodes dropping weekly