Taylor Swift ticket resale platform opens, as Ticketek looks to freeze out scalpers

For millions of Australians, this year's repeated ordeal to secure tickets to Taylor Swift's eras tour will live in infamy.

But for fans who missed out on the previous releases of the highly-sought tickets, there is one more light on the horizon.

Today, Ticketek is opening up their official resale platform - offering a chance for fans to secure a ticket in the leadup to concerts in February.

Here's how it will work.

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What is Ticketek marketplace?

Ticketek marketplace is Ticketek's official resale platform.

It means that anyone who bought tickets, and has decided to sell them, can do so on this website.

When people decide to resell their tickets, they become available for purchase through the platform.

Tickets sold through the marketplace are officially recognised by Ticketek, and this is the only way that Ticketek allows fans to transfer their ticket.

Ticketek's marketplace is not related to the independent ticket reselling platform Tixel.

When are Taylor Swift tickets going on sale?

It will be possible to sell, and then buy other Taylor Swift tickets through Ticketek Marketplace at 10am AEST on Friday 24 November.

Fans can then buy and sell any tickets as they become available.

How many tickets will be available?

Since today's event is just the first opportunity for the official resale, there is no way to know how many tickets are available at first.

Instead, it depends on how many people are selling their tickets first.

9News.com.au understands that there is unlikely to be a flurry of tickets available immediately.

Instead, as tickets become available over the coming months before Swift's Australian concerts, fans can keep an eye on the site to attempt to buy remaining tickets.

When will it be possible to resell tickets?

Ticketek Marketplace will open for the listing and resale of tickets from 10am AEDT today for shows in Melbourne and Sydney.

Ticketek starts strategies to stop Swift scalpers

Ticket sellers will be able to adjust their sale price - to a degree. 

Tickets prices can only be listed for 10 per cent more than they were originally bought, to stop inflated reselling practices.

Ticketek has strictly warned ticket-holders that only tickets sold through Ticketek Marketplace will be accepted.

In a bid to cut down on scalpers Ticketek warned that any ticket offered for resale elsewhere, either online or offline, "may result in all your orders and tickets cancelled without notice to you and your ticket price refunded."

Only tickets that are linked to a phone number of the ticket holder will be accepted at the gate too, in further efforts to undercut shady resales.