$750,000 push to get South Australians to buy local seafood amid algal bloom

The South Australian government is pouring hundreds of thousands of dollars into a new advertising campaign designed to reassure consumers local seafood is safe to eat amid the algal bloom crisis. 

The $750,000 campaign features prominent figures such as Maggie Beer and aims to support producers facing declining sales.

The campaign's rollout comes as the state grapples with the impact of the massive toxic algal bloom on the perception of seafood safety. 

READ MORE: Years after quitting Qantas, Alan Joyce gets one last bumper payout

 "The market is going down, because people are scared," Adelaide Central Market chairman Theo Maras said.

"The reality is (there are) rigorous processes that we have got in this country, and the seafood is safe," he added.

That's a point Premier Peter Malinauskas also made.

"It's of the highest quality, it's exceptionally clean and it's available in great quantities," he said. 

"This (advertising campaign) is all about generating trust amongst the consumer, so what they know reflects the facts."

The campaign, which will span television, radio, print, and social media, seeks to address what the government describes as misconceptions about the safety of South Australian seafood. 

While exports of South Australian seafood have increased by 13 per cent, the focus remains on bolstering local consumption.

"We would love to see the confidence that the world has for our seafood continue to hold strong in South Australia," Trade Minister Joe Szakacs said.

This article was produced with the assistance of 9ExPress.