SA wineries wooing global wine snobs

Barossa Valley wineries are on a mission to convince global wine snobs that it's worth forking out more for a fine South Australian drop.

The SA Government is backing five Barossa Valley wineries, granting almost $140,000 to help convince customers in countries such as China, Taiwan, France, America and Canada to pay more for a "unique" glass of wine.

"We need to be out there storytelling, explaining how nearly all our wines ... are single state, low yield, stored in expensive oak barrels and why these premium products cost more," Hentley Farm Wines managing director Keith Hentschke said.