Penfolds named most admired wine brand

Iconic South Australian winemaker Penfolds, part of the Treasury Wine Estates' stable, has been named the world's most admired wine brand.

It took out the honour in Drinks International magazine's annual poll judged by almost 200 industry experts.

"After 172 years in the wine business, we're still hungry, still excited and still eager to make better wine and champion new followers," chief winemaker Peter Gago said.