SA bakery boycott call over 'homophobia'

A social media campaign has called for a boycott of an Adelaide Hills bakery over "homophobic" comments.

One of the owners of the Lobethal Bakery, Ruth Trinkle, this week accused a local newspaper of promoting "the homosexuality campaign", after it published a story about councils flying an LGBT flag.

"The majority of the hills community is Christian and my customers will be offended to read articles promoting gay [sic] and lesbians," she wrote in a letter to the editor on Wednesday.

"I buy The Courier for my customers to read in our shop. I will stop buying the paper out of protest."

A Facebook page critical of Ms Trinkle has been set up calling for a boycott of the bakery "for not supporting equality" and has so far received almost 300 likes.

"I am a Christian. You do not speak for me. Don't hide behind your 'Christian customers' and what they believe," wrote one person in a comment on the page.

Another of the Lobethal Bakery's owners, Peter Trinkle, distanced the business from the letter and said the newspaper had a right to publish its story.

"And we aren't homophobic ... we have our opinions on the gay agenda, but believe that we don't need to express that opinion as a business. We don't hate homosexuals," he told AAP.

Mr Trinkle said his sister-in-law, who wrote the letter, was overseas and could not comment.