Personal stories in Qld road toll campaign

Sharon Roneberg will never forget the moment she realised she'd lost her daughter Tanya as she drove along a Cairns highway.

"As I drove past I saw there was a police van and I saw a bike and one shoe," she said.

"I knew it was her."

The pink tape on the bicycle's handlebars confirmed Sharon's worst fears after her daughter failed to show up to a training session with her family.

Tanya, 37, had been hit by a car as she attempted to change a flat tyre on her bicycle on the side of the Captain Cook Highway.

More than three years later, Mrs Roneberg is one of the faces of road safety campaign highlighting the human impact of Queensland's road toll.

Already this year 155 people have died on the state's roads.

"That's unacceptable ... everyone has to take responsibility," Queensland Police Commissioner Ian Stewart said.

"If people drive to the road rules and drive to the road conditions we are 90 per cent there."

The My Road Toll campaign features videos of personal stories from those touched by road trauma and urges motorists to do the right thing behind the wheel.

The campaign is being driven on social media, with people encouraged to watch and share the videos online.

The campaign, launched on Sunday in conjunction with Queensland Road Safety Week, aims to get people to understand the sad reality of losing a loved one in a crash.

Main Roads and Road Safety Minister Mark Bailey urged motorists to remember their vehicles were a "lethal weapon" and to keep their phones in the glove box to avoid distractions.

He also said he was really shocked at how many fatal crashes involved people not wearing seatbelts.

The campaign videos can be viewed at www.jointhedrive.qld.gov.au