Nine announces exclusive partnership with Ronald McDonald House in WA
An exclusive partnership between Nine Perth and Ronald McDonald House Charities WA will help connect more families and sick kids to vital medical care.
The partnership was announced at The University Club of Western Australia this morning.
The focus of the partnership will be increasing awareness and the fund- and friend-raising punch of key events including Up All Night, Ride for Sick Kids, RMHC Gala Ball and WA Giving Day.
RMHA WA CEO Peter King with Nine Perth managing director Clive Bingwa. Nine Perth and RMHC WA have announced a new partnership. RMHC WA
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Nine Perth managing director Clive Bingwa hailed the development.
"We are incredibly proud and excited to be utilising the power of Nine Media assets – Channel Nine, 6PR and WAToday to supercharge the visibility, funding, and traction of the RMHC programs that strive to keep families together when life gets turned upside down due to a child's illness," he said.
"We look forward to making a real difference to the lives of Western Australian families."
The partnership will increase fundraising awareness to help provide medical care to sick children. RMHC WA
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A highlight of the partnership sees the elevation of WA Giving Day – a major statewide giving experience for the Western Australian community.
In June 2022, on WA Day weekend, WA Giving Day will be instrumental in helping raise funds to ensure the delivery of crucial family-centred care for WA families with sick kids can continue.
RMHC WA CEO Peter King said Ronald McDonald House WA was committed to collaborative partnerships that went beyond financial support.
Mr King said RMHC WA looked for partnerships that went beyond financial support. RMHC WA
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"The service RMHC WA provides is a direct outcome of partnerships in shared purpose," he said.
"We believe that together, across the sectors, industries and regions, we have the opportunity to put WA on the global map as a place where collective support of family-centred care leads to well-being and prosperity."
Last year, a social return on investment evaluation of Ronald McDonald Houses across Australia revealed that, on average, every dollar invested in the service delivered a $3.60 return of socio-economic value.
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