Cricket Australia trademarks '63 not out'

Cricket Australia has trademarked the phrase "63 not out".

CA made what it called a "defensive" move to prevent people cashing in on the death of Test batsman Phillip Hughes, who died after being struck by a bouncer in a Sheffield Shield match last month.

He was on 63 when he was felled.

"Cricket Australia registered the trademark in conjunction with Phillip's management purely as a defensive registration to prevent others trying to exploit Phillip's memory," a CA spokesman told The West Australian.

"There was some evidence of that starting to occur which is why we have taken this action."

CA's main concern was unlicensed memorabilia.

The West Australian reported there was unlicensed Phillip Hughes merchandise being sold on online auction sites including t-shirts, stickers and memorial trophies.