Car crashes through The Reject Shop's front door

A person has been transported to hospital after a car drove into a shopfront in Melbourne's north-west.

Emergency services were called just before 2pm after the Ford Falcon crashed through the front window of The Reject Shop on Evans Street, Sunbury.

Police believe the man, aged in his 60s, hit the accelerator instead of the brake and veered into the shop.

The State Emergency Service are at the scene to assess damage to the building, which appears to be extensive.

Paramedics treated three people at the scene.

The driver has been transported to Sunshine Hospital.