Big W's new bid to snare online shoppers

Big W has unveiled a new business strategy with the launch of an online marketplace.

The Big W Market, debuting this week, will "complement and extend" the existing product range, the superstore chain said in a release.

It will focus on furniture, home decor, outdoor living, tech, and appliances.

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Big W said the marketplace would give customers across Australia access to more than 9000 extra products from brands such as Appliances Online, Emma Sleep, Keezi, and Embellir.

Customers will also accrue Everyday Rewards points while shopping.

The points will be added to a shopper's account after their purchases have been sent.

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All Big W Market products will also include free delivery.

"Our new marketplace offer reflects our commitment to providing an extended range of brands, ensuring our customers find unbeatable value in every shop," Big W X director Damien Dutheil said.

Big W said more brands were expected to come on board in the coming months.

The online marketplace can be found here.