Australia's most trusted brands
Trust has the power to make or break a brand.
According to Michele Levine, the CEO of pollster Roy Morgan, the strength of a brand is a leading indicator of future sales.
Click through to see the current list of Australia's most trusted brands.
Most trusted 10: Samsung
Consumer electronics company Samsung has retained its position as the 10th most trusted brand.
Most trusted 9: NRMA
The NRMA is a trusted brand due to its structure as Australia's largest member-owned organisation.
The service sits in ninth place on Roy Morgan's latest list.
Most trusted 8: Big W
Department store Big W has been a mainstay in Australian shopping centres since 1964.
The Woolworths-owned retailer, known for its range of discounted products, is currently the eighth most trusted brand.
Most trusted 7: Myer
Fellow shopping centre staple Myer is among Australia's most trusted brands.
Online sales for the department store have been on the uptick in a competitive e-commerce environment.
The organisation has gone through several changes in recent months, including a merger with Premier Investments.
Most trusted 6: Australia Post
Government-owned Australia Post is among the nation's most trusted brands.
The organisation has provided postal services to Australians since 1975 but the corporation's work expands beyond letters and parcels.
Last month, three major Australian banks signed fresh agreements with the postal service to continue in-person banking services.
Most trusted 5: Toyota
Popular car manufacturer Toyota has maintained the trust of consumers.
The Australian arm of the company has been around since 1985.
The business has offered drivers a range of vehicles and has been heavily involved in motorsports.
Most trusted 4: Apple
Consumer electronics company Apple is one of the most trusted brands in Australia.
Most trusted 3: Kmart
Kmart has retained its spot as Australia's third most trusted brand.
The Wesfarmers brand has maintained low prices and has continued to partner with community organisations through initiatives such as the Kmart Wishing Tree.
Most trusted 2: Aldi
Shoppers have turned to Aldi in recent years as the cost of living crisis continues to bite.
The discount retailer's business model centres around consistently low prices as opposed to sales.
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