AussieBum pulls Aboriginal undies

Underwear brand AussieBum has pulled its indigenous-themed Australia Day underwear from sale after the collection was criticised for being "disrespectful" to Aboriginal people.

The underwear featured boomerangs, dot paintings and a stereotypical cartoon of an Aboriginal man standing on one leg.

The Australian National Flag appeared but the Aboriginal flag did not.

Critics of the underwear said the collection was insulting and appropriates indigenous culture.

"I think it's disrespectful to indigenous people of this country on so many levels," said NITV presenter Nathan Appo.

The original advertising for the underwear also featured the Australian flag planted on top of Uluru, a sacred Aboriginal site.

AussieBum CEO Sean Ashby said on Thursday that his company would seek indigenous community consultation for future indigenous-themed collections.

AAP has sought further comment from AussieBum.