Adidas sues Aussie fashion house White Fox over four stripes design
Sporting goods giant Adidas is suing Australian fashion house White Fox alleging its four-stripe clothing infringes the German company’s three-stripe trademarks.
The lawsuit also involves White Fox’s advertising, with Adidas alleging the designs could mislead shoppers into believing the brands are linked.
The White Fox head office in Roseberry, Sydney. The Sydney Morning Herald
The multinational alleges ads for the Australian firm’s four-striped clothes and White Fox-branded socks show people clad in “genuine” Adidas items.
Its evidence includes advertising on the side of Sydney buses.
The first hearing in the Federal Court is due to begin on Friday.
White Fox has been selling and advertising clothes with four parallel stripes of equal width since March, the German company claims.
A White Fox tracksuit and an Adidas outfit. White Fox/Adidas
In court documents, Adidas alleges the designs are “substantially identical with or otherwise deceptively similar” to its trademarks.
In 2025, Adidas AG reported record annual revenue of €24,811 billion ($39.9 billion).
White Fox Boutique was founded in 2013 by Daniel and Georgia Contos.
The company is headquartered in the inner-Sydney suburb of Roseberry.
Share a tip-off, video or photo with us
Most viewed in Australia
Teen girl fighting for life after ‘horrific’ drive-by shooting possibly ‘innocent bystander’
‘Giant hail and destructive wind gusts’: Powerful storms set to continue across multiple states
Melbourne and Sydney in the firing line as storms hit multiple states
Couple shocked after opening door to dream rental property
