Rundle Mall prepares for a busy Black Friday amid retail challenges

To counter the dominance of online shopping during Black Friday, brick-and-mortar businesses in South Australia are gearing up for an intense four-day trading period, offering substantial discounts and extended shopping hours.

Despite a challenging year marked by excess stock due to lean retail periods, traders are optimistic about attracting shoppers back to physical stores.

Trader Shannon Aistrope said he was offering 40 per cent off storewide.

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"We've obviously bought the stock for that period of time so we're a bit overstocked at the moment, so we have pretty much everything in everyone's size," Aistrope said.

Andrew White, the executive manager of Rundle Mall, says Black Friday is the biggest and busiest shopping day of the year, even surpassing Boxing Day.

Rundle Mall will be the epicentre of Black Friday activity, remaining open until midnight. Other shopping destinations, including Harbour Town, Westfield Marion, West Lakes, and Tea Tree Plaza, will also extend their operating hours to accommodate the expected influx of shoppers.

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It is anticipated that more than 700,000 shoppers will descend on Rundle Mall over the four-day period, potentially spending close to $30 million.

To enhance the shopping experience, a concierge service will be available at Gawler Place, offering a Black Friday valet and complimentary bag drop service, along with live music and DJs.

This article was produced with the assistance of 9ExPress.