Shopping shake-up

The thought of facing shopping centre carparks, crowds and queues is why buying clothes online has become so popular.

Now a major fashion brand is stepping up their game to make it faster, easier and more affordable than ever.

Statement from Zara

Our approach to the Australian market is very much the same to any other market. It's a fully integrated approach of a combination between relevant flagships, shopping malls and our online store. We see great potential in the online market as this Zara online launch shows, and we believe that the quality of zara.com service will be distinguishing, as shown in the 44 markets we have been working in for the last years. Our customers in Australia will find the whole Zara collection at zara.com/au. The prices of Zara products are the same in physical and online stores all over the world.

Statement from H&M Australia and New Zealand communications manager Elizabeth Cave

Today H&M is in 69 markets with an online presence in 44. We currently do not offer online shopping for Australia but we see great potential for online shopping in all markets we are present in today.