Real estate agents selling properties through social media
As a new generation of homeowners enter the market, real estate agents are taking to social media to in a fresh bid to reel in buyers.
In the last six months, The Agency's Luke Saville and Sarah Maguire have sold eight properties purely from TikTok and Instagram.
"All of our inquiry, or the vast majority of it, comes through direct messages on those two platforms," Saville said.
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In the last six months, The Agency's Luke Saville and Sarah Maguire have sold eight properties purely from TikTok and Instagram. Nine
"People just don't want to speak over the phone anymore. It's all via text, direct message."
Maguire said sellers were also reaping the benefits.
"We are getting potential vendors coming up to us asking if we can advertise on social media, given the results that we are getting, without having to spend the $20,000 on marketing," she said.
Pitched through snappy social media videos, affordable units and small apartments are filling the algorithms of younger generations.
Father and son duo Eddie and Issac Fakhri from Bill Schlink First National have also taken to the apps to advertise their portfolio of properties.
A Current Affair toured a one-bedroom, one-bathroom apartment on the market in Melbourne for $145,000. Nine
"It's quick, it's easy. You can film a video in 20, 30 seconds, have it online later that day, and get inquiries straight away," Isaac said.
A Current Affair toured a one-bedroom, one-bathroom apartment on the market in Melbourne for $145,000.
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It may hold just 19sqm of internal space, but Isaac claims they've had 30 to 40 social media inquiries regarding the Box Hill apartment. Nine
It may hold just 19sqm of internal space, but Isaac claims they've had 30 to 40 social media inquiries regarding the Box Hill apartment.
Domain property expert Alice Stolz said tiny-apartment living may be the changing face of the Aussie dream.
"I think these smaller apartments are a sign of things to come in Australia," Stolz said.
"For many people, this is the only alternative that they have if they want to buy a property.
"We don't have enough housing on the market, and many developers are trying to push out housing as quickly as possible."
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