'Olympics kill us': Not everyone is happy about the 2018 Winter Olympics

The slogan adopted for the 2018 Winter Olympics is "Happy 700', a nod to Pyeongchang's altitude of 700 metres above sea level.

According to the South Koreans, such altitude does wonders for mind and body.

Happy 700!

But, in truth, not everyone is happy.

In the capital, Seoul, about a three hour drive from Pyeongchang, there have been protests on an almost daily basis.

At times these protests have turned ugly as South Koreans voice their disapproval at the North Korean participation at these games.

There are protests too in the shadows of the imposing ski fields of Phoenix Park, a picturesque part of the Pyeongchang province.

The ski village is only small, a splattering of coffee shops, bars and restaurants line the road which runs through it.

They're preparing for a boom to their business as tourists, media and athletes from around the world descend on the mountain for Olympic events such as the moguls and half pipe.

There's also an abundance of ski hire shops.

But not one of them is open.

There are locks across the doors, icicles hang from snowboards stacked out the front.

Because the mountain is an Olympic venue, it's off limits to the public and for the ski hire operators that's bad for business.

Effectively, there is no business.

As such, they've wallpapered the village with giant posters declaring "Olympics kill us".

One shop owner told us "Because of the Olympics we are unable to earn any money. Of course I'm unhappy"

There's no comfort in the prospect that the games might actually attract even more skiers from around the world in future years.

'The government is doing nothing about this so we don't know about next year if it's going to get better or anything, but it doesn't matter we have to survive this year' he said.

'The government is saying nothing, it's not helping us at all' he added.

To reinforce their message, the ski shop operators have brought in speakers that would do AC/DC proud.

These speakers blare Korean songs across the snowfields. It's loud and very, very repetitive.

...and the operators say there'll be no let up when the games begin and it's unlikely anything can be done to stop it.

'We are legally doing this protest, we got the permit from the government... we applied properly. We are planning to do this throughout the Olympic period and we will be playing the music and doing whatever we can within the law' the shop owner told us.

Such is the friendliness of this protest, those behind it have almost become a tourist attraction in themselves.

For the majority of South Koreans, there'll be much sadness when the Olympics move on.

But for a pocket of those in Pyeongchang, the closing ceremony will bring great happiness.

Happy 700...