How much sponsored instagram posts cost from taylor swift and inner circle 20240229 p5ro2t.html – Breaking News & Latest Updates 2026
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This was published 2 years ago

How much will a sponsored post from Taylor Swift and her inner circle cost?

Yashee Sharma
Yashee Sharma

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Taylor Swift ($637,300)
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Taylor Swift ($637,300)

Taylor Swift is one of the biggest and most influential artists in the world.

Her relationship with Chiefs tight end Travis Kelce saw her millions of her fans follow the team in their dramatic win at the Super Bowl this year.

A new study by Impressive found the popstar earns up to $637,300 per sponsored post to her 281.1 million followers on Instagram.

"This meeting of two worlds has seen a big increase in Instagram followers across Swift's inner circle, which made us want to know how much they could earn now from a single sponsored Instagram post," chief executive of Melbourne's Impressive Robert Tadros said.

The data also analysed the rest of her inner circle to see how she compares. 

Attribution: Jason South
Travis Kelce ($34,200)
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Travis Kelce ($34,200)

Her boyfriend, Travis Kelce, helped bring his team to a nail-biting win against the 49ers.

Swift and her group of celebrity friends were in the crowd cheering the Chiefs on.

He has risen in fame during his high-profile relationship with the popstar, which has contributed to his 6.3 million followers on Instagram.

The study found he could earn up to $34,200 per sponsored post. 

Attribution: Getty
Blake Lively ($154,300)
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Blake Lively ($154,300)

Actress Blake Lively is known for her role in the hit show Gossip Girl.

She has been best friends with Swift and is consistently spotted by her side.

She has 44.4 million followers on Instagram and earns an estimated $154,300 per sponsored post.

She makes the highest amount from the posts out of the inner circle, second only to her popstar friend.

Attribution: Getty
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Ice Spice ($52,300)
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Ice Spice ($52,300)

Ice Spice has become recent friends with Swift following their collaboration on the song Karma.

She is known for her rapping career, which rose her to fame in recent years 

She has 10.9 million Instagram followers and could earn up to an estimated $52,300 per sponsored post.

Attribution: Getty
Donna Kelce ($5400)
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Donna Kelce ($5400)

Donna Kelce is often spotted in the crowd watching her sons Travis and Jason Kelce play.

She has been seen wearing a jersey with both their names printed on it.

The devoted mother has 570,200 followers on Instagram.

She earns an estimated $5400 per sponsored post. 

Attribution: Getty
Jason and Kylie Kelce ($15,500)
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Jason and Kylie Kelce ($15,500)

Travis' brother Jason and his wife Kylie Kelce have three kids together.

Jason plays as centre for the Eagles and is also a Super Bowl champion.

He has 2.2 million Instagram followers and earns an estimated $15,500 per sponsored post.

Kylie has 1.6 million followers and earns roughly $11,900 per post. 

Attribution: Instagram
Keleigh Teller ($8300)
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Keleigh Teller ($8300)

Keleigh Teller is another long-time friend of Swift and was pictured with the celebrity group at the Super Bowl this year.

The actress has 938,200 followers on Instagram and can make up to $8300 per sponsored post.

Attribution: TikTok
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